Finery London is a new brand thought up by ex execs from Topshop and ASOS. The brand is selling itself as high street but with its own brain! The brand's aim is to be at a high street level but with its own creative identity rather than regurgitating what it see's done by high end designers. The brands strap line is 'clothes designed to re-inspire'. To me this is a brand that is trying to be individual and creative but also make itself accessible to a much bigger client base! The clothes I have seen are quite simple and to me not actually very inspiring or individual! But I will reserve my judgment until the brand is launched properly which will be happening very soon!
https://www.finerylondon.com/uk/about
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