I did a survey recently on peoples style and where they get their inspiration.
The age range of the survey was 18-35+ and 82% of surveyors were women.
46% were in the 0-£15,000 wage bracket.
Over half (57%) said they took their inspiration from what is currently in shops. Which puts them into the style tribe 'the late majority' Even though 89% said that they do not follow the crowd.
38% said that they take their inspiration from Street Style.
The most popular shops that people look in are New Look, Primark, Topshop and Matalan.
This to me says that even though people believe they are individual and don't follow the crowd they actually do, perhaps without realising it.
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