Younghee Lee is a woman to be reckoned with! Lee is the Markting director at Samsung, the first female in this position.
Lee admits that Apple is the preferred brand of the fashion set and is launching a massive counter attack on their rivals.
Having been outsold by Apples iPhone 6, in her own words, the S5 was 'too similar to the S3 and S4" It also didn't help that the plastic finish felt tacky in comparison to the glass and aluminium of the iPhone 6.
During Paris Fashion Week Lee unveiled the new Galaxy S6 Edge at the George V hotel in front of some of fashions greats including Jared Leto, Conde Nast boss Jonathan Newhouse and Carine Roitfeld, for editor of Vogue France.
The S6 has a totally new design and performance. Its also thinner and litter than the iPhone 6, considered a piece of jewellery than a phone!
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